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    About Writer


    Baverstock is an expert on publishing and a pioneer of publishing education within universities. After a career within the publishing industry she developed a thriving consultancy business, working for a variety of publishing clients worldwide. She also began researching and writing about the industry.
    How to Market Books, first published in 1990 and now in its fifth edition, has been licensed for translated in 15 other languages and is an international bedrock of publisher education, within both academy and profession.  Alison co-founded the MA Publishing at Kingston University in 2006 and has since become a hugely experienced external examiner and course consultant within the field of Publishing Studies, and profession-orientated disciplines in general. In 2012-13 she led an international research group exploring the role and impact of Publishing Studies within higher education. She is the author of three associated distance learning courses.
    She is a particular champion for the widening of literacy and the value of shared reading and has established several long-standing initiatives, notably Well Worth Reading (now part of The Reading Agency), and The KU Big Read, the UK’s first pan-university shared reading research project  
    In addition to many journal articles, and pieces for the professional and national press, Alison is the author of 18 books on publishing, writing, marketing and parenting. In 2007 she received the annual Pandora Award for a significant contribution to the publishing industry by an individual. She is regularly interviewed in the media about all aspects of writing and publishing.